I was just watching Eat St. on the Cooking Channel. They were profiling a food truck down in Austin Texas – The Mighty Cone.

During festivals, there is a need for a food containment system that allows you to eat and drink a beverage while standing up. Those of us who enjoy going to events like this know how hard it is to juggle this successfully. So some smart people created The Mighty Cone which places the food into what can only be called a sno-cone cup. Potentially messy food is contained leaving the other hand free for beverage holding pleasure!

During the segment, a patron remarked that she’d never been to Hudson’s on the Bend (The parent restaurant for TMC) because she didn’t have that kind of money, then the owner of the restaurant said something interesting.

“When the economy goes down, the cone goes up. Feed the rich and get poor. Feed the poor and get rich.”

Their main business – Hudson’s on the Bend caters to a high spend client, a clientele that is most likely cutting back their spending. So when Hudson’s recognized a pain-point and solved it, they found a way around their loss of income.

Smart.